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About Us - Our Journey Since Inception

At You Care Lifestyle (YCL), our purpose is to empower you on your journey towards holistic well-being. Born from the need for trustworthy, expert-certified solutions, we’re your beacon of authenticity in the often confusing world of holistic nutrition and personal wellness. We respect your unique bio-individuality, understanding that your path to health is as unique as you are.

Since our inception in 2021, our mission has been to provide the most authentic, clean, safe, and preservative-free products by connecting our clients directly with trustworthy vendors. Our platform offers trusted recommendations from Luke and his team, featuring workout gear, groceries, sustainable home essentials, cleaning supplies, cosmetics, baby care items, supplements, and more—all clean and authentic!

Visual Representation of YCL Journey

Our Vision: Revolutionizing Wellness Through Transparency, Empowerment, and Fair Trade

Imagine a world where "wellness" isn't just a marketing term, but a way of life built on trust, authenticity, and conscious choices. At You Care Lifestyle (YCL), we're not just dreaming of this world – we're actively building it.

Radical Transparency

We envision a future where every product label is a clear window into its ingredients, every claim is substantiated by science, and companies prioritize your well-being above profit margins.

Identifying and Eliminating "Nasty" Ingredients

At YCL, we prohibit "nasty" ingredients that pose health risks, including refined sugars, artificial colors, BHA, BHT, and potassium sorbate. These substances are linked to issues like headaches, cancers, and reproductive dysfunctions. Unlike regulatory bodies, we prohibit these ingredients outright, regardless of permissible limits, to safeguard our community's health.

Building a Health-Conscious Community

We go beyond offering clean products. We empower you by unmasking the 'nasties' in your everyday products. We empower you with knowledge to make the mindful choices

Your Health is Our Priority: Rigorous Verification Ensures Quality!

"Quality is not an act; it is a habit."

At You Care Lifestyle, honesty and transparency are our core values. We only recommend products we trust and use ourselves.

Our Verification Process

Image showing detailed product onboarding process

Meet Our Founders

Mr. Luke Coutinho

Holistic Nutrition - Integrative and Lifestyle Medicine

Pioneering Coach for Holistic Lifestyle and Integrative Medicine

Meet Luke Coutinho, the Wellness Champion at the forefront of Prime Minister Narendra Modi's Fit India Movement. With over 13 years of experience in integrative and lifestyle medicine, Luke's transformative and personalized wellness programs have successfully treated a wide range of lifestyle conditions—from cancer, diabetes, and autoimmune disorders to metabolic syndromes. His holistic approach empowers individuals to reshape their lifestyles in collaboration with their medical teams, focusing on addressing root causes to enhance their quality of life.

Luke is internationally acclaimed, having authored five national bestsellers, including his latest gem, 'Small Wins Every Day'. He continues to train, learn, and travel the world, meeting patients and speaking at events to empower people to build their most extraordinary lives. He advocates passionately for clean, safe, non-GMO, and ethically sourced products at You Care Lifestyle, ensuring authenticity and well-being for all.

“Our work and research in the field of lifestyle and medicine have made us come across unique brands and vendors who are doing exceptional work in this field. Through You Care Lifestyle, we plan to bring them all together on ethical and hand-selected products and the best brands in the country who are doing phenomenal work in this field of wellness and lifestyle. This is a platform built on trust, transparency, and ethics. This has always been our vision and it continues to be as we move forward. We welcome you to You Care Lifestyle, and hope you have an amazing shopping experience.

Mr. Narendra Shantikumarji Firodia

Thinker. Social Entrepreneur Promoter.

Thinker. Creative Catalyst. Promoter.

Meet Mr. Narendra Shantikumarji Firodia, the driving force behind You Care Lifestyle's commitment to positive change. As co-founder, he envisions an e-commerce platform in collaboration with Luke Coutinho, emphasizing transparency and promoting ethically sourced, chemical-free products. A social entrepreneur, Mr. Firodia aims to ensure producer accountability and introduce eco-friendly solutions, making wellness accessible nationwide.

With extensive experience in Telecom, Healthcare, and Hospitality, Mr. Firodia brings a strategic vision to empower startups in smaller cities, reflecting our core values of compassion and community impact. Under his leadership, You Care Lifestyle isn't just a brand; it's a catalyst for transformation and progress.

"Quality over quantity is not just a mantra but a commitment to understanding our consumers deeply. At YCL, we prioritize listing products that truly resonate with our audience, ensuring each offering meets their exacting standards.

Transparency is key; we scrutinize each and every product meticulously fostering trust and authenticity. Our customer-centric approach allows us to deliver personalized experiences and attentive service, setting us apart in a world where authenticity and care matter most."

Empowering Brands with Responsible Practices

In a world saturated with choices, we forge meaningful partnerships with brands that share our unwavering commitment to wellness and making a positive impact. We prioritize the well-being of individuals and the planet over mere profit margins, curating a selection of genuine products and services. Our evidence-based guidance empowers you to navigate the often-confusing landscape of health and wellness, enabling you to make informed choices that align with your unique needs and values.

Our collaborative approach extends beyond product selection. We work hand-in-hand with brands, encouraging them to adopt Luke's rigorous quality standards and embrace ethical practices. This transformative partnership elevates brands to new heights, earning the trust and loyalty of discerning consumers who value transparency, quality, and a genuine commitment to well-being.

Our Mission: Elevate Your Well-Being

The food and wellness and lifestyle industry is experiencing unprecedented growth and innovation, with new brands emerging daily. However, this rapid expansion has also raised concerns about product quality, authenticity, and transparency.

Amidst this landscape, You Care Lifestyle (YCL) stands out with its "No Nasties List." This rigorous food and wellness product safety and quality protocol clearly outlines what is NOT allowed in YCL products. No artificial colors, flavors, preservatives, sweeteners, or genetically modified organisms (GMOs).

This commitment to purity stems from Luke's vision of creating an honest food chain, not only in India but globally. By adhering to the No Nasties List, YCL ensures that every product aligns with this vision, providing consumers with safe, natural, and nutritious choices.

The No Nasties List is more than a list; it's a promise of transparency and quality. In a rapidly changing industry, it empowers consumers to make informed decisions and reinforces YCL's mission to revolutionize the way we think about food.